KNOWLEDGE IS NOT ENOUGH: HOW TO REACH BEHAVIOR CHANGE

You may know that eating donuts is unhealthy, but does that alone keep you from eating them? Continue reading to learn how to get from knowledge to behavior change!

 

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WHY JUST KNOWING ISN'T GOOD ENOUGH

Knowledge is arguably the first step to willfully changing behavior, especially in health. If you don’t know what foods are unhealthy, what keeps you from eating them? But knowledge alone isn't directly connected with behavior. Often times, despite knowing that a behavior is harmful, individuals still do not make any changes.

For example, one study shows that 2/3rds of people do not change their diet or habits despite being aware of the risk of cancer. It's safe to assume that these people do not want cancer, so why do they continue their unhealthy lifestyles?

There are many factors that can go into whether or not behavior change takes place. Social pressure, habits, addictions, and other elements can have a firmer hold on someone's life than knowledge does. Fortunately, there are ways to guide ourselves and others to desired behavior change. This is where Bitesize comes in, a company that specializes in behavior change.

 

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HOW TO CHANGE BEHAVIOR THE BITESIZE WAY

1. Bitesize the Material

Though knowledge is not enough to make a change, it is the first step. Even so, it is important that we don't overload ourselves or others with more information than our brains can handle at once. With traditional training programs, only 20% of what is taught is retained. It is important that information is given in smaller, digestible, bitesized pieces in order to apply what is being taught.
 

2. Make the Change Easy

Let's say that you made a goal to eat healthier. You get home from work and you're hungry. You open the fridge and the first thing you see is leftover pizza. What are the chances of you eating that pizza, even though you know there are healthier options?

Most people would sooner eat the pizza than go to a store to buy more food. When making choices, you are most likely to choose what you are most comfortable with. So it is important that you take time to make your desired goals easier.

So, how could you make your healthy eating goal easier? First, you can clear the unhealthy food out of your kitchen and replace them with healthier alternatives. You can also prepare healthier food beforehand so that when you are hungry, the right choice is easier to make. You have a healthy option already available.

3. Support the Change

Once the desired behavior change takes place, it's important to support that change. One great way to do this is to take time to celebrate each step, even the small ones. This helps to validate the importance of the direction you are headed in, and will encourage you to keep pushing forward. By taking the time to acknowledge and celebrate each step, you will be motivated to make it to your greater goals.
 

BITESIZE CAN HELP.

At Bitesize, we deliver content in bitesized pieces and make change easy through technology and our specialized methodology. To learn how Bitesize can help your company, check out www.teambitesize.com.